@article{Tsourgiannis_COVID_2026,
    author         = {Tsourgiannis, Lambros and Zoumpoulidis, Vasilios and Drosatos, George and Valsamidis, Stavros},
    title          = {An Intergenerational Analysis Between Generation Z and Y on the Use of Airbnb in Greece After the COVID-19 Era},
    keywords       = {Tourism Marketing; COVID-19; Airbnb; Generations Y and Z},
    journal        = {COVID},
    volume         = {6},
    year           = {2026},
    number         = {6},
    article-number = {98},
    url            = {https://www.mdpi.com/2673-8112/6/6/98},
    issn           = {2673-8112},
    doi            = {10.3390/covid6060098},
    abstract       = {This study identifies the factors that influence the use of the Airbnb platform by Generation Z and Y in Greece, classifies them into groups according to their attitudes, and profiles the tourists of each generation according to their preferences regarding Airbnb bookings. The researchers conducted a primary survey using a sample of 576 citizens. Factor analysis was conducted initially to identify the main factors that affect each generation in using Airbnb after the COVID-19 pandemic. Cluster analysis was performed to classify each generation into groups. Quadratic discriminant analysis was conducted in the third phase to check cluster predictability. Non-parametric tests, including the chi-square test, were performed to profile tourists of each generation according to their preferences regarding Airbnb bookings. The results of this study indicate that people of Generations Z and Y preferred to use Airbnb accommodations even after the COVID-19 pandemic. The fact that Airbnb is safer than a conventional hotel due to COVID-19, the easy booking process and access to house amenities, as well as other marketing issues, affects most people of Generation Z and Y. This market segmentation study is quite essential in the tourism industry, especially in a country where tourism is of great importance to its economy. It highlights the impact of the pandemic on decisions and attitudes regarding the use of Airbnb.},
    publisher      = {MDPI}
}